Digital Analytics

Gain granular understanding of consumers’ choices and behaviors

High-quality analytics can generate immense value for an organization. Sophisticated, concise data analytics and industry-leading tools allow businesses to understand and optimize customer care, improve operational efficiency, assess agent performance and, ultimately, increase revenue.

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SIMPLIFY YOUR DIGITAL ANALYTICS

eClerx Data Analytics solutions provide data automation, consolidated reporting, state-of-the-art speech analytics, and web-based solutions that eliminate manual processes and free-up resources. Our experience analyzing millions of interactions per year enables our team to target areas for improvement that may be hiding in your dark data. We bring together unstructured data from customer interactions and surveys to help businesses identify opportunities, prioritize solutions and optimize results.

Our Digital Analytics Services

Harness the power of your data

Our cutting-edge analytics suite allows us to define customers’ needs and expectations, as well as gauge customer satisfaction along their journey. We help businesses increase revenue by responding to emerging market trends, measuring KPIs, performing automated interaction monitoring, speech analytics, and business process optimization.

Our Digital Analytics suite includes

  • Speech and Chat Analytics

  • Tag Audits and Implementation

  • Data Management and Visualization

  • Forecasting

  • Personalization

  • Social Media

  • A/B Testing and Optimization

  • Reporting and Automation

  • Analysis and Insights

  • Consulting and Process Optimization

Our approach

eClerx Digital provides consulting and solution design as well as execution for every step of the analytics and insights process.

6 Analyze Utilize standard templates to ensure all segments are covered in order to deliver actionable insights 5 Launch Implement quality audits of the UX and data sources through various stages to enable clear communication and minimize churn. 4 Build Apply thorough coordination, tools, and campaign set up, along with tag audits, asset creation, and legal approval, for a dynamic user 3 Design Complete in-depth design documents and detailed test planning to deliver stronger campaign programs with KPIs, audience targets, and traffic requirements 2 Prioritize Rate test ideas based on potential, importance, and ease (PIE) framework, then refine based on business strategies and priorities 1 Ideation Collect intelligence from multiple sources including brainstorming sessions, competitive analysis, historic tests, UX studies, site surveys, and analytical insights

Digital Analytics

Digital Analytics

IDEATION

Collect intelligence from multiple sources including brainstorming sessions, competitive analysis, historic tests, UX studies, site surveys, and analytical insights.

Digital Analytics

PRIORITIZE

Rate test ideas based on potential, importance, and ease (PIE) framework, then refine based on business strategies and priorities.

Digital Analytics

DESIGN

Complete in-depth design documents and detailed test planning to deliver stronger campaign programs with KPIs, audience targets, and traffic requirements.

Digital Analytics

BUILD

Apply thorough coordination, tools, and campaign set up, along with tag audits, asset creation, and legal approval, for a dynamic user.

Digital Analytics

LAUNCH

Implement quality audits of the UX and data sources through various stages to enable clear communication and minimize churn.

Digital Analytics

ANALYZE

Utilize standard templates to ensure all segments are covered in order to deliver actionable insights.

Key Benefits

Digital Analytics

SUPERIOR CONSUMER INSIGHTS

Derive granular understanding of consumers, their affinities, preferences and choices via Digital Analytics

Digital Analytics

ACCELERATED PRODUCT INNOVATION

Give product developers actionable information to feed the product innovation cycle by analyzing consumer-product interactions

Digital Analytics

ENHANCED CUSTOMER EXPERIENCE

Measure and improve customer experience by incorporating insight from customers’ digital journey

Digital Analytics

INCREASE REVENUE AND MARKET SHARE

Analyze past purchase behaviors and drivers to build strategies to increase future revenue and market share

CASE STUDY HIGHLIGHTS

Delivering value