Digital Analytics
Gain granular understanding of consumers’ choices and behaviors
High-quality analytics can generate immense value for an organization. Sophisticated, concise data analytics and industry-leading tools allow businesses to understand and optimize customer care, improve operational efficiency, assess agent performance and, ultimately, increase revenue.
SIMPLIFY YOUR DIGITAL ANALYTICS
eClerx Data Analytics solutions provide data automation, consolidated reporting, state-of-the-art speech analytics, and web-based solutions that eliminate manual processes and free-up resources. Our experience analyzing millions of interactions per year enables our team to target areas for improvement that may be hiding in your dark data. We bring together unstructured data from customer interactions and surveys to help businesses identify opportunities, prioritize solutions and optimize results.
Our Digital Analytics Services
Harness the power of your data
Our cutting-edge analytics suite allows us to define customers’ needs and expectations, as well as gauge customer satisfaction along their journey. We help businesses increase revenue by responding to emerging market trends, measuring KPIs, performing automated interaction monitoring, speech analytics, and business process optimization.
Our Digital Analytics suite includes
Our approach
eClerx Digital provides consulting and solution design as well as execution for every step of the analytics and insights process.
IDEATION
Collect intelligence from multiple sources including brainstorming sessions, competitive analysis, historic tests, UX studies, site surveys, and analytical insights.
PRIORITIZE
Rate test ideas based on potential, importance, and ease (PIE) framework, then refine based on business strategies and priorities.
DESIGN
Complete in-depth design documents and detailed test planning to deliver stronger campaign programs with KPIs, audience targets, and traffic requirements.
BUILD
Apply thorough coordination, tools, and campaign set up, along with tag audits, asset creation, and legal approval, for a dynamic user.
LAUNCH
Implement quality audits of the UX and data sources through various stages to enable clear communication and minimize churn.
ANALYZE
Utilize standard templates to ensure all segments are covered in order to deliver actionable insights.
Key Benefits
SUPERIOR CONSUMER INSIGHTS
Derive granular understanding of consumers, their affinities, preferences and choices via Digital Analytics
ACCELERATED PRODUCT INNOVATION
Give product developers actionable information to feed the product innovation cycle by analyzing consumer-product interactions
ENHANCED CUSTOMER EXPERIENCE
Measure and improve customer experience by incorporating insight from customers’ digital journey
INCREASE REVENUE AND MARKET SHARE
Analyze past purchase behaviors and drivers to build strategies to increase future revenue and market share
CASE STUDY HIGHLIGHTS
Delivering value
